Daily

When something is called daily, it is, by definition, something others will expect daily. If I called this blog Abbe’s Road Daily, and I didn’t post daily, would you mind? Would you feel I broke a brand promise? 

If I wrote daily for a year without putting daily in the name, I’m delivering what I want but not outright promising anything. Although after a year, you’ll have certain expectations. Of course, my blog is only one example.

Intention and expectations can be set through a name, an identity but also through action and delivery. Breaking down either system may have the same effect on people who buy in to what you are doing. If you consider the recipient expectations, and not just what you want, you may approach the whole thing completely differently.