What are you worth?

“No one will ever pay you what you’re worth. They’ll pay you what you think you’re worth. And you control their thinking.”

– Casey Brown, pricing consultant and Ted Talk presenter

In a message targeted to women, Casey Brown encourages women to define what they are worth. Then the hard part comes. Sharing that with the people who would pay you. That is how you will earn more money. And that is one way to even out the gender pay gap. 

You don’t have to apologize. You can be as confident in your pricing as you are in your work.  And don’t keep it a secret. 

Define your worth. 

Tell people. 

Earn more. 

It seems so straightforward. It is never easy.  It is necessary. No one will do it for you. Have you tried this? How did it go for you?

Will you try this? Good luck.